First Draft of Digipack

As you can see above is the first draft of my Digipack. From left to right I will give you a small summary of what's going on in each panel of the digipack. This first panel is the Digipack cover. This will actually be on the other side of the panel as when it folds up it will appear on the back. However for visual purposes I have put it on the front just to show what each panel will show. The second panel is where the CD will fit into the Digipack. The third panel shows the lyrics and the final panel is just left blank so the consumer can appreciate the album artwork/background. Please click to enlarge the picture.

Digi Pack Plan

I am going to Construct a Digi Pack for my chosen artist "The Next Forever"
This post is mainly to jot down some brief ideas for the artwork of the digi pack.

1) One idea I come up with is a picture of the beach sea front that will continue throughout each seperate side of the digpack sleeve, like one continuous picture. During research into the target audience, several members said that they would imagine the beach as a suitable place to shoot the music video due to what the lyrics of the song imply. It also has the water theme that the song lyrics include " and I'd swim upstream for you".
2) Another idea I've hand is to have a picture of a mans and a womans hand such as the actor's and actress' we used in our music video with them holding hands and wearing a ring. Also have words written on their hands in pen that say the word "love" in many different languages. I think this would be a romantic picture and represent the love of the couple and the lyrics and what the song is about. I think this image would work in black and white as this is conventions of romance such as those scenes that appear in Sin City when the couple are in black and white. I could make certain aspects of the album art in colour, such as the woman reds dress and lipstick in sin city. Perhaps have their rings in colour so the rings stands out and the audience could see that the couple are married and this song could be to do with love.
3) Below is a picture of a simple idea I have came up with of a recurring theme of newspaper clips forming a collage background. This is simple but effective as it arises questions about the newspaper stories and the meaning of them relating to the music. I have choosen Chinese extracts, which add another level of questions arising for the audience and make them think about why this theme was chosen and how it relates to the music.

Jason Mraz - I'm Yours - Music Video Analysis

Jason Mraz - I'm Yours - Music Video Analysis

View more documents from harrywbfmv

Brief Synopsis Of Music Video

As our Audience Research concluded, our target audience would most like to see a 50/50 split between a performance and narrative based music video.
Below is a brief synopsis and a few ideas of what the narrative part of our music video could consist of:

A young couple, say in their 20's who are in love and predominantly the concept is to show several visuals of them just being in love and doing couple-ly things. This may consist of holding hands, kissing, spinning round in each others arms, hugging and playing around with each other such as tag. I think that these kind of ideas will create an impression for the audience that they are in love and the audience will easily be able to relate to the theme of the music video of being in love.

Lyrics

Here are the lyrics for our music video from our chosen song, Upstream by The Next Forever:

I'd learn to read for you
so I could tell you all the stories
of when the boy gets the girl
and I'd plant a seed for you
and I'd sit
and I'd watch it grow
and I'd wait for it
to blossom to a flower
and I'd treasure it
and tie it in your hair
I'd swim upstream for you
and I'd kiss you in the crashing waves
I'd swim upstream for you
just to tell you that I need you
and I never want you to change
I'd build a town for you
so you might come and stay
I'd show my love to you
with the actions I do
day by day
and I'd take my time
to show you that I care
it might take a while
but it's the best that you've heard yet
I'd swim upstream for you
and I'd kiss you in the crashing waves
I'd swim upstream for you
just to tell you that I need you
and I never want you to change
please don't change no
please don't change no
please don't change no
please don't change
I'd swim upstream for you
and I'd kiss you in the crashing waves
I'd swim upstream for you
just to tell you that I need you
and I never want you to change

Shooting Schedule

Shooting schedule

View more documents from harrywbfmv.

Audience Research

Audience research

View more documents from Kenny Tanner.

Audience Research - Harry White (9197) & Kennet Tanner (9139) from harry white on Vimeo.