Showing posts with label Research into music industry. Show all posts
Showing posts with label Research into music industry. Show all posts

Friday, 4 March 2011

My Music Magazine Front Cover













Above you can see my final Digipack front cover. I constructed the front cover using Photo Shop CS3. I started with my photo of Lewis. As the initial photograph of lewis was not the right size/format of a typical digipack cover, I decided it would be a good idea to use the clone tool to make the picture bigger but still have the same scene. The next thing I decided to do to edit the image was to flip it over so it was basically a mirror image of this. The idea behind this was so that the blood on his chest was now on the left side of his chest, representing a bleeding heart. I decided this would make the digipack cover be more metaphorical and would allow my target audience to relate to the album cover. Another edit I did to the image was to change the sign that Lewis was holding. In the original photo Lewis is holding a sign saying Monsieur Lewis. I thought that it would be better for the digipack cover to use his stage name of The Next Forever as this would enable my target audience and his fans to notice his name and recognise it. Another reason for changing the name is to stop any confusion arising to the viewers. I then developed the idea of changing the name to change it to the actual song title name and then have The Next Forever in another area of the digipack album cover. So now I changed the sign he was holding to say the tracks name - "Upstream". I did this by using the clone tool to select an area of the sign in which the sign hadn't been wrote on and then colour over the writing. I then used the paint tool and a graphics tablet to handwrite the word "upstream" on the sign. Next I had to create a album title. This process involved going onto www.dafont.com and from there I downloaded a font that I thought would be ideal for the album cover. I then installed the font onto the computer and then opened it on photoshop. When it came to selecting a colour for the title, I decided red would be an appropriate colour for the album cover. This is because red connotes thoughts of romance and this as the songs theme is about love I thought this would be appropriate. I then decided to use the colour of the fake blood from lewis' heart in the image. To do this I extracted the colour from the heart using the pipette tool. Then I selected the font and composed the title. I thought it would be a good idea to link up some of the text to make it flow more. I did this using the graphics tablet and the paint tool. I drew lines to link up some of the letters such as the letter "x" in the word "Next" and the letter "v" in the word "Forever". I thought this looked nice and made the title more interesting looking and visually appealing.

Monday, 12 July 2010

Emailing contacts in the music industry




Me and Kenny went to norwich and went to the music video festival in the forum. We met a guy from BBC Norfolk called Gary and he talked to us about good and bad points of music videos. We received a lot of good advice from Gary and he talked to us in great depth about the structure of music videos and what makes a music video good. It was very helpful and me and kenny will try and incorporate his advice into our music video. He also said that we could contact him for any help and so today me and kenny took him up on his offer and emailed him for location advice for our video. Heres the email that we sent him today:

"Hello,
We came to one of the music video workshops and you said you'd help us out with locations. We will be using the church that you mentioned for And The Winner Is...'s new video but for the A2 course we're filming Rules of Romance a music video and are looking for some low-fee locations (or preferably completely free) maybe some sort of abandoned warehouse or somewhere that would be willing to let us come and film for a day. Or if you have any other ideas that you might know that could be useful to suit the bands genre.
Any help is greatly appreciated,"

Gary has not replied yet.
We also emailed Jon stone who previously worked for the music video company sitcom soldiers who produce music videos that are typically well known for relatively low budget, appealing to smaller and upcoming bands. Here is the emailed we sent him:

"Hey,

Sorry to email you again, but I'm now getting deeper into Pre-Production of our A2 Music Video. We're looking for locations and contacting any of our contacts who might possibly know some good locations for a rock music video relatively local to Norfolk - and at a low fee, or preferably free!

Any help would be greatly appreciated.

Thanks again"

But Jon replied saying:

"Hi mate,
I haven't done any shoots in norfolk so can't help you i'm afraid. It's always juts to go for a wander, end up discovering places you didn't know existed."

Thursday, 8 July 2010

Paramore - Emergency

Paramore - Emergency

Paramore are a rock/alternative band from franklin. They have released 3 albums under the label "fuelled by ramen" and the song emergency is off there début album. The music video was directed by Shane Drake who has also done many of the bands other music videos. The band is made up of 4 males and a female lead singer.
The location is in an abandoned warehouse which stands out as quite a conventional setting for music videos of a similar genre. The video structure is part narrative and part live performance, which is a similar structure to the Francesqa video of "ghosts". This could suggest that both narrative and live performance structure and an abandoned warehouse location are both conventions of this genres music videos.
One of the shots that stands out to me is the close up of the female singers lips. Her lips shows evidence of makeup and hence glamour, which could appeal to a male audience. There quite a lot of slow motion action shots of the band's live performance, and the use of slow motion has been made apparent in many music videos I have researched of the same genre so I will try to include this feature in my music video. They are headbanging and swinging guitars suggesting that they are a very energetic band and put on an interesting live perfomance.
The makeup and costumes the band are wearing are quite strange, perhaps resembling that the band are unique. They are wearing smart clothes and a dress in the female singers case and they all had cuts and bruises on the face/bodies. This could be based around the narrative of the story and also represent the name of the song - Emergency, which connotes thoughts of danger, pain and blood.
The narrative is based around a director coming into the room and telling them to follow him. Then he is shown directing a video for them and ordering them about. This could represent that they were pushed about a bit in the music industry and felt quite vunerable, especially because of there young age (the eldest was 19 at the time, the youngest 15). This is reinforced by their confused and almost scared facial expressions as they walk through the studio to shoot their video, with the uses of jump cuts to switch between members and show their worried look.
Their actual live perfomance is very energetic which makes the music video exciting and fast paced. I think this is a good effect so when I come to shooting my music video I will try and make the band perform at an energetic state. Close ups of the lead singer have been made quite dominant with a high proportion of shots based on her rather than other members of the band. This could be because it is seen that the lead singer is the most important, or perhaps that because she is female she is focused on more, perhaps to appeal to a female audience.
The relationship between visuals and lyrics have not been made very apparent in this song. Perhaps the closest to which is the recognition of "love dieing" with a shot of the female singer alone and looking depressed in an arm chair, perhaps representing that she is sad because she has lost someone she loves.
The relationship between music and visuals is a bit more apparent and features aspects such as visuals cutting in time to the music. It also has slow paced editing when the section of the music is more calm and slow, and alternatively fast paced editing when the music is fast and energetic, especially as featured in the chorus.