Thursday, 8 July 2010

Paramore - Emergency

Paramore - Emergency

Paramore are a rock/alternative band from franklin. They have released 3 albums under the label "fuelled by ramen" and the song emergency is off there début album. The music video was directed by Shane Drake who has also done many of the bands other music videos. The band is made up of 4 males and a female lead singer.
The location is in an abandoned warehouse which stands out as quite a conventional setting for music videos of a similar genre. The video structure is part narrative and part live performance, which is a similar structure to the Francesqa video of "ghosts". This could suggest that both narrative and live performance structure and an abandoned warehouse location are both conventions of this genres music videos.
One of the shots that stands out to me is the close up of the female singers lips. Her lips shows evidence of makeup and hence glamour, which could appeal to a male audience. There quite a lot of slow motion action shots of the band's live performance, and the use of slow motion has been made apparent in many music videos I have researched of the same genre so I will try to include this feature in my music video. They are headbanging and swinging guitars suggesting that they are a very energetic band and put on an interesting live perfomance.
The makeup and costumes the band are wearing are quite strange, perhaps resembling that the band are unique. They are wearing smart clothes and a dress in the female singers case and they all had cuts and bruises on the face/bodies. This could be based around the narrative of the story and also represent the name of the song - Emergency, which connotes thoughts of danger, pain and blood.
The narrative is based around a director coming into the room and telling them to follow him. Then he is shown directing a video for them and ordering them about. This could represent that they were pushed about a bit in the music industry and felt quite vunerable, especially because of there young age (the eldest was 19 at the time, the youngest 15). This is reinforced by their confused and almost scared facial expressions as they walk through the studio to shoot their video, with the uses of jump cuts to switch between members and show their worried look.
Their actual live perfomance is very energetic which makes the music video exciting and fast paced. I think this is a good effect so when I come to shooting my music video I will try and make the band perform at an energetic state. Close ups of the lead singer have been made quite dominant with a high proportion of shots based on her rather than other members of the band. This could be because it is seen that the lead singer is the most important, or perhaps that because she is female she is focused on more, perhaps to appeal to a female audience.
The relationship between visuals and lyrics have not been made very apparent in this song. Perhaps the closest to which is the recognition of "love dieing" with a shot of the female singer alone and looking depressed in an arm chair, perhaps representing that she is sad because she has lost someone she loves.
The relationship between music and visuals is a bit more apparent and features aspects such as visuals cutting in time to the music. It also has slow paced editing when the section of the music is more calm and slow, and alternatively fast paced editing when the music is fast and energetic, especially as featured in the chorus.

1 comment:

  1. Good Harry. I like how you are beginning to link your analysis to your own planning. You also use the correct terminology throughout and your essay, albeit a little brief, has a good structure.

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