The Effects Model of media is a theory that suggests that consuming particular media products influences audiences behaviour and mentality. In the case of Human Traffic, as stated in my last essay on " do you think Human Traffic glorifies drug use" I think it depends on the type of person you are. If you are an easily impressionable person then yes, Human Traffic could influence your behaviour and mentality for the worst in the case of drug use and society. However if you are less impressionable then Human Traffic is merely covering a era in which drug use, music and the rave culture were very popular. Some might argue that Human Traffic is a prime example of the effects model with suggesting drug consumption throughout the film and glorifying its positive effects. However throughout the how film, no drugs are actually shown being consumed other than alcohol. For example when Jip and Coop are talking to each other with the camera looking up at them through a glass table and Coop is separating two lines of what we assume are drugs. They never actually are shown consuming the drugs so some people may argue that the film is not actually an negative example of the effects model. In my opinion I would say that Human Traffic could be considered an example of the Effects Model in media, as it suggests the consumption of drugs which could influence impressionable members of the audience.
How do you think media will be treated by law in the future?
I think that the government will have a strict crack down on the suggestion of drug use and the amount of glorification of drugs in media products such as films. Having watched films such as Human Traffic and Train spotting, where drugs are described as "imagine the best orgasm you have ever had... now times that buy a 100 and you still won't be near the sensation that a fix of heroin gives you".
I think that these sort of films will influence people into trying drugs that they before having seen the film, would never have dreamt about. Recently on music channels there have been regulations put in place to blur out drug use, including alcohol as young teenagers are heavily influenced by their favourite band idol. This means that less teenagers will see the drug consumption and think " if my idol takes drugs, it must be good!" so there will be a reduction in consumption of drugs, which will benefit society. I think that in the future films, magazines, television promotions will all be screened and the government will try to keep the glorification of drugs to a bear minimal buy enforcing that drug consumption will not be shown or that if it is it will be blurred out.
No comments:
Post a Comment